When it comes to housing, this year has seen a
nationwide price decline and combine that with lots of ARM and Balloon failed
mortgages, it puts a lot of sellers in a tight situation. Many home sellers owe
more or as much as the house is worth and they have no funds to pay for the
services of a licensed Realtor to market their home. The alternative - try to
sell it as FSBO (For Sale By Owner).
Many young, tech savvy homeowners, think that they have
what it takes to do it on their own. And some of them do succeed. However,
knowing how to design a flyer, put a sign on the yard, or put an ad on a couple
of websites, doesn't get close to getting the house SOLD. If you still think
you can do it, ask yourself a couple of questions and answer them honestly.
1. Would you be able to stay objective throughout the
entire process?
You will hear strangers talking about your outdated kitchen, your
"wild" imagination in coloring and decorating, your second rate DIY
improvements, your "cleaning skills", your pet Rover's smelly stuff
and a lot worse. Will you be able to overcome your emotional ties to the house
and still make a deal with the buyer?
2. Are you up to the hassle? Yes, you are college educated, and
yes you have researched the subject of selling a house and you know that it
requires a lot of paperwork... but do you really know how much paperwork
is involved? Between contracts, disclosure requirements, adendas
and amendments, doing the deal requires, as a colleague put it,
"more documentation than the average Middle East cease-fire
agreement". And when you start negotiating, you need to listen closely and
measure carefully every response and not let your emotions get on the way. If
all that sounds too much for your nerves, stick with a broker.
3. Do you have the time that it requires? You got the sign in the yard and
the ad in the newspaper, now all you have to do is wait for the phone calls and
show the house. Someone calls and wants to look at the house tomorrow
morning, only one problem, you work during the day. Prospective buyers like
to view houses at their convenience, not YOURS. How about an Open House?
You are tied down to the house for hours waiting on that right person, and when
they show up you're not so sure what to say or how to present the house to make
it appealing, yet not sounding pushy.
4. Serious Buyers or just Lookers? You finally got a cute couple showing
up to view your house! You think you're one step away from hitting a home run.
Are you really? How do you know for sure that they are going to buy and
not just killing time (theirs and yours)? Do you know if they have enough money
to buy YOUR home? Do you know what to do or where to take them to find them the
right financing for the purchase of your home? What the rates are? What the
mortgage payment would be? ......... (Are you tired yet?)
And there is plenty more: advertising, dates, rates,
updates, pictures, safety, security, and liabilities. With all of the
above, plant on spending at least 10 hours per week to
service the FSBO while your house is on the market.
In conclusion: Is it worth it to sell your home FSBO?
Absolutely! If you have the time and expertise, by all means - do so! But
if the only expertise you have on Real Estate is buying the home you're trying
to sell, you will need help going thru the process. And if you already have a
full time job and/or are busy packing to move and don't have the necessary time
to do it right, you WILL need help!
Over 70% of FSBOs end up listing with a Realtor. You can
still try and be one of the other 30%, but if you decide to use the services of
a Realtor, please, do your homework: interview at least 2 or 3 people for the
job. They all have different skills and experiences. They have different approaches
to the job and different personalities. Pick the one that best suits your needs
and compliments your personality!
Good luck and happy selling!
Good luck and happy selling!

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